About Us

Print Meister is your online printing and advertising company committed to a type of customer service that aims to go beyond your expectations, hi-tech print technology products with fantastic quality. Small or Medium businesses, we can definitely help!

Logo Designs

The key pillar towards a company’s identity is its logo design. Thus an enormous amount of thought and work must be initiated to come up with an innovative, original and intelligent logo. Believe that effective and notable logo concept may help stir and awaken your customer’s interest towards your enterprise.!

Envelope

With our proven knowledge about excellent printing, we can work with you to come up with an exciting and classy envelope that remains true to your brand so that it can get noticed and read. We can print on a wide range of sizes and shapes of envelopes, all depending upon your penchants.

Greeting Cards

Keep your business relentlessly at the forefront of your recipient’s mind, have your greeting cards printed at Print Meister. We are committed to creating only the finest. Have them laminated in gloss or matt, stamped, cut and fabricated with a team who has an eye for detail.

Flyers

In the field of advertising, flyers and leaflets have already stood the test of time. Trying to promote events, products or your personal portfolio? Get those up class flyers and leaflets for you and let us do the job! We are advocates of quality printing at a very minimal cost. Certainly, we would love to see you giving your clients something that you can be proud of.

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Business Cards

Business Cards that say it best! We help you make a solid first impression of your business. Our designers, some of the most creative in the field, are always ready to help make your cards evoke your business’ personality with delicately chosen colour palettes and stylish fonts while keeping it simple and well rounded. Classy, bold, playful, hip, elegant…your pick!

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Latest From Blog

Brand Review – Little Fat Lamb

Today I’m going to review the branding for the latest alcopop phenomenon taking Australia by storm – Little Fat Lamb. This brand has been getting in the news for providing a fruity, low cost cider style beverage popular with young drinkers in large volumes.

What is the Brand:

Little Fat Lamb is a alcopop beverage brand which has come into the Australia consciousness in the last 12 months. Offering a range of fruit based non-spirit beverages they aim to target the cheap end of the alcohol market. Their branding is simple – cheap soft drink style containers, a simple yet dated looking black cursive text for their name and the flavour/imagery on the bottles changing with each flavour. The brand is relatively consistent across the beverages, with colour used to denote each flavour type – ie ginger is orange, berry purple etc.

What do they do right:

As a brand – they’re leveraged the young pop-culture market through the usage of ‘memes’ – looking at their official Facebook pagecurrently has a display picture such as this:

They’ve also leveraged the news media storm which whilst trying to condemn the brand for being seen as encouraging irresponsible drinking, has instead grown its customer base dramatically being seen as a fun, cheap alternative. A lot of this relies upon the current tax environment in Australia, which taxes these types of alcoholic beverages lower than other sweet fruity spirit based beverages.
Not attempt is made to make the brand from being seen as a cheap option, the opposite is true. Little Fat Lamb bottles their drinks in 1.25L soft drink style containers, as cheaply as possible to build the image as the cheap drinkers choice. This brand decision has worked in their favour as the price conscious younger generation will buy the product in droves.

What do they need to do better:

My only criticism towards the branding design is based on the lack of a very simple yet important factor – a website! Scouring for information on this brand, I’ve only managed to find news articles complaining about the range of beverages, or the Facebook page which shows a reel of images of the beverages and the antics of the purchasers of the product. In saying this however, the relatively anonymity of the brand hasn’t impacted the sales of this beverage so perhaps their marketing strategy isn’t being impacted by the lack of a website.

Final Thoughts:

In a crowded market, Little Fat Lamb has carved a relatively strong niche which has garnered interest from consumers and media a-like. Using the discussion on alcohol taxation and drinking culture, Little Fat Lamb has “meme’d” their way to success. The key for their brand to continue will be to counter any potential new rivals which will emerge in the price-sensitive space and to ensure they continue to hold the interest of its buyers – whether through developing their brand further or through the introduction of new products, flavours or ranges.

2KW Review

Adelaide’s relatively recent and most famous rooftop bar has people talking, for many reasons. Taking what is essentially the most prime position in all of Adelaide, this high end renovation has it’s guests with front row seating to the riverland precinct. I’ve visited the venue multiple times with a few well known Adelaide business types and have great experiences abound. Here’s my view of 2kw, the branding and how it’s impacted Adelaide dining and drinking culture.

The Brand, what does it mean?

2KW – subtle in it’s name, is devilishly intelligent in design. 2KW is simple – it stands for the buildings address – 2 King William (st). This acts as both a simple sleek brand design, but also a reminder of the address making it the ultimate conversation settler on ‘where to go on Friday’.
The owner of 2KW, Martin Palmer, has seen through the renovation of multiple other well known venues including The Hwy – which also carries through a unique brand making a play on words for it’s highway location.
The brand clearly is pegging itself to be high end – with enforced dress codes and multiple greeters beyond just the obligatory bouncers.

The Fitout

The fitout of the restaurant and bar is well designed, allowing for a significant enclosed bar and restaurant, wrap around deck with booth seating and an open area with secondary bar with ranging views, gas heating and various types of seating from stools, view side seating and raised sets of tables and chairs. Styling carries through as the latest trends with brass, whites, natural wood and elegant lighting. When taking a foray with my colleague from Adelaide Hills Electrician, Joseph, noted the electrical fitout has been designed to keep the lighting balancing aesthetic appeal and practical uses – at no point do you feel that the place is too dark, or too unnaturally bright.
The bar is marble and stocks a significant range of spirits and beers – there is a strong high end amount of spirits – but no Jack Daniels. (are we surprised?)

What can 2KW do to improve?

The bar is fantastic overall and the use of DJ’s gives a great vibe, however during the cooler months this exposed site struggles with winds and rain making a significant portion of the booth areas cold and wet, whilst the remaining areas are packed. I would suggest it would be fantastic if they could work with trying to weather proof the areas a bit more extensively considering it’s exposed nature – making the venue more accessible and functional year round. It’s hard to justify going to a cold wet venue when there’s a plethora of warm dry options (some even with lovely wood fires) in the CBD to keep it’s patrons warm and entertained.

My Thoughts overall?

Overall I think 2KW is a great addition to Adelaide’s nightlife and features a fundamental step in reinvigorating some of the larger underutilised buildings in the city. Instead of developing new buildings, we can only hope Adelaide further develops more of our existing buildings to bring further life into the city and opening up opportunities for all.

Six Advertising Tips For A Product Launch

  1. Do a background check on your customers

The most important aspect of designing effective ads is getting to know your target audience. It is solely on the basis of what you know about your customers that you can build a relationship with them through your adds and pass on the message of product offerings.  What their needs and wants are will determine the strategies to be used to promote or advertise your company’s product.

  1. Examine and finalize on the verbal and body language to be used

The success of the message that an ad is required to convey to its audience depends on the type of tone and language used in the communication. This can be either formal or informal depending on the product and the target customers.

  1. Check, double check and analyze your competitors

Business is always competition at its best. While you are busy designing your niche ad, it is also vital to consider going through your competitors work to identify their hits and misses and where you can cash in.

analyze your competitors

  1. Creativity and Innovation is key

The most important aspect of advertising is for the ad to be eye-catching. Therefore it is essential for you to keep in mind that merely advertising a product is not enough. You are required to get into the customer’s, and you can only do this by allowing your creative juices to flow.

  1. Gloat about your brand’s best quality products

Good advertising is supposed to put you in a position of, and it is, therefore, crucial to speak up about the product’s most significant competitive, and it’s most unique qualities.

  1. Jingle Slogan all the way!

Always remember that although it is usually the visual medium is far better sealed in the brain, it is important to remember that in the age of visual medium, slogans and jingles for the brand’s products are the best ways to etch the memory of the ad in the mind’s of the consumers. For example, Xerox is not synonymous for standard printouts, but it was the name of the machine. There are a number of ads that one can choose from, for example, there are several types of ads to choose from, such as:

Ads on elevators, buses, and commercial centers

  1. TV commercials
  2. Podcasts
  3. Sales video
  4. Native Ads
  5. Electronic messages
  6. Online and physical banners
  7. Flyers

 

Advertisements are viewed differently in different situations or cases.  Analyze the type of communications that needs to be put forward and also ensure you consider how much of this is going to benefit the viewer and your organization.

Latest Software used for Advertising

  1. Serif DrawPlus X8-

Whether you are creating a new logo, creating illustrations or even editing photos for your print ads, this program will handle all these functions. The program is simple enough for those new to graphic designing, but the program also offers plenty of features to satisfy the most experienced designers. You can even use the program to create moving animations for your online advertisements. Although the program lacks some of the editing options of other graphic design software, the program does make up for this with its illustration tools and robust help and support.

  1. Magix Movie Edit Pro-

This program is well-known for its movie-editing environment, and its recent version offers the user all the tools needed with an easy-to-use interface. The program also provides music editing tools and competitive audio tools along with its video-editing feature. The software is affordable for most users and is ranked just below the Cyberlink and also offers many effects and titling tools to make the ads, videos more unique and engaging. This program also comes with inbuilt cloud technology so that you can use the tech on your projects through various computer screens.

  1. Layar-

layar

 

This program creates engaging ads that involve more than just videos feature but many more. The new trend present in advertising today is an Augmented reality. AR includes adding many elements to a photo, website or a movie y providing artificial information to a picture or even a scene. The program allows you to create appealing ads even when you do not have much experience with augmented reality. The drag and drop feature of the program gives an opportunity to create interactive ads for your customers without the need to spend a lot of money outsourcing the product.

  1. CyberLink PowerDirector-

It is a top-rated video editing software with features that can take your ads and videos to the next realm. The ultimate edition of this program offered basic video editing and assisted moving to make features that can allow you to fill in a template with lots of video and photos, by which the programs use the footage to create a movie. The program is popular because of its ability to edit the videos from GoPro.

  1. Corel PaintShop Pro X8-

This particular software was designed to work with the windows software and highly rated by its users. Many graphic designers prefer to use a full-option Windows laptop, such as Lenovo, that they can tote with them and even work wherever is convenient. The program is powerful enough for your designs, and will not slow down or even take up too much space on your laptop. This graphic design software also leads to almost 90 different photo filters.

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