Size Matters in Print Ads Too – How Come?

  Fact: Print advertising is very much alive, and its relevance will stay for as long as there are still people who want to hold tangible reading materials. In fact, 82% of consumers still trust on print ads compared to other mediums.   Along with good trust-rating comes great expectation from consumers who expect more […]

Get It Here: How To Set-up and Prepare Your Design Files for Print

  Case in point: Your typography skills are a cut above the rest, and your layouts are on a tip-top caliber. But all of these skills will mean next-to-nothing if the printed result of your designs comes back looking more of a crude product and less than perfect. And the worst part – there’s no […]

You Need to Know: Choose the Best Paper for Print Media

    Among the elements of awesome print designs lie paper choice. Choosing the right paper for your print project can make or break its quality and the impact of its message. The paper stock is much like a company’s brand. If you choose to skimp on quality, your print materials will look cheap and […]

It’s Here – What Makes Persuasive Flyers and Print Ads?

  Print ads come in all sizes and shapes, but their goals are the same – to sell a product, a service, or a brand. Visuals, texts, or a combination of both are the main elements of any print ads.   In the era of digital marketing, it’s easy to forget that conventional forms of […]

Proven and Tested: Why a Business Slogan Matters and How to Do Them

  Over the years of marketing and advertising, be it in print or digital, different companies used slogans as part of their initiative to generate profit. In just a few words, a tagline can become a staple of its brand, a line that will associate with the whole company.   Large corporations and small businesses […]

What Makes Promotional Products Valuable To Marketing?

  For years, marketing professionals and analysts have always preached about the importance of going outside the box when it comes to marketing methods. However, these people don’t realize that there’s another vital factor of marketing campaigns that yield better results when properly executed.   This component is promotional products. It may come as a […]

The Magic Of Business Cards: Why They Still Matter

  The world around is fastly growing whether we like it or not. We may not even notice the subtle changes it brings. In this fast-paced world of ours, people do business in the most unconventional ways. Instead of posters on walls, ads become displayed online. Instead of door-to-door product demos, videos are readily made […]

5 Ways That Will Make Your Print Ads Stand Out

  One of the primary objectives of advertisement is to get attention from the public to make them notice your product. There are dozens of methods and tricks that you can implement to make your ad achieve its purpose.   In this growing era of advanced technology and increasing people that choose online services and […]

Sure Ways That Will Help You Create The Best Logo

  There are a lot of misconception about designing, and one of it is that it is easy to create a logo. What most people forget is that a logo is more than just a thing that has colors, graphics, and cool fonts put together. A logo is an important tool of a brand’s visual […]

What Happens When People Hear the Word Branding?

  People remember everything by names. May it be a plant an animal or a place, people brand things with names. By being branded, we get to establish our identity in the society. Companies aim for this identity in the marketing world, so branding plays an important role to get fame, customers and money.   […]