Print Advertising is considered the most traditional form of promoting one’s business and yet even in its age, print advertising never loses its charm.
Everyone knows what print advertising is, except for a millennial who might not have touched a flyer or a print ad from McDonald’s their entire life. Compared to other kinds of advertising, a lot of people consider it as the weakest and the slowest.
In the advent of innovative technology and a dash of creativity, print advertising shall prove this collective notion wrong.
Let’s go through a few print advertising techniques that’s a sure hit to the Bullseye.
Make use of human senses
A lot of people take human senses for granted when it comes to print advertising. How would you like to tell people that your food is heavenly? Would you let them read? No, of course not!
You’ve got to show it!
Let people drool over the food on the front page of your flyer, then in a few powerful words, tell them that it’s something that is surely going to change their life forever. Make sure that your words don’t overrule the picture, just let it glide smoothly on their minds.
Ok, so you’re not selling food. What would you do to make people look at your entire brochure or flyer?
Consider what you sell and don’t be restricted by images. The idea above works best for food products or perishable items because they’re a little challenging and expensive to incorporate in a piece of paper.
If you are selling perfumes, connect to the sense of smelling. Add aroma to a “rub me” segment of the page for people to know how it would smell which effectively creates sound judgment. If they think your product works for them, then it’s a sure buy.
Play with the paper
This might seem weird to say, but yes, play with the paper. Make illusions out of words or pictures. Make people look twice.
It is important to have human interaction, and a simple paper can do just that.
Most online advertisements also use images to catch people’s attention. The ads that get most of the click are those who create an illusion to people, those which make people think or look twice.
Make sure that the first look catches the eye, and then the second look should give them the message right away. This is one surefire way to get people interested and read on.
Remember that if you are going to play literally with the paper you use for the ad, make sure the instructions are clear and straightforward. People don’t want to spend so much effort and time trying to figure out what you mean.
Colors have science
Colors are one of the most crucial parts of advertising. You must study the science of colors when lay outing your ad. This doesn’t only apply to print ads; it relates to every kind of advertising.
Colors can bring so much message that if you misuse it, it can ruin your advertising game. It is in fact with no exaggeration, make or break for you. Colors don’t have the same meaning in all occasions. Yellow can mean one thing for food and another for leisure services. So don’t underestimate the color science.
One last thing
This may seem to be the most insignificant when it comes to space consumption, but your contact information is the most important aspect in a print ad. Your company’s logo should also be there as this maintains your identity to the public.
Do not forget these two vital parts or else, everything you worked for is thrown to waste.
Print advertising is straightforward and traditional but with research and creativity; it can help increase the numbers of your company’s charts.