The Millennial generation broke typical advertising strategies and substantially changed the advertising setting. Most of the techniques used in the past might no longer compete to the current trend and behavior of consumers. But among the outdated methods, some are still applied today.
The current market no longer bites the usual name-calling strategy, where a brand discredits another to get their market share. People nowadays, because of the internet, have a more open forum and easy reach to reliable information. Thus, attacking a brand won’t work so much for another.
People are no longer the typical believers, who would quickly catch the bait and turn their backs. On the contrary, negative publicity might be a blessing in disguise for the condemned brand.
— Dio Favatas (@DioFavatas) March 22, 2017
It is not a secret to most that this gives way for the brand to have a free sense of promotion because the public would very much require an explanation from them and not an unsolicited advertisement, which is ineffective.
Now more than the negative publicity, one can observe that a lot of people nowadays are more into what’s trending locally or internationally and this where the competition starts.
Below are only a few of the traditional techniques tailored and innovated to reach the market.