Context is an important aspect in every advertisement, especially in Print. Print advertising uses colors, symbols, and shades to express an idea and to persuade. That is why before any publication, print advertisers always keep context in mind.
The concept of color psychology is an old strategy of reaching out to people, and in building a connection. However, in a world where colors can mean people, events, places, or things in different locations and a different time, using colors without context is dangerous.
Nonetheless, it is still a valuable tool today, and color psychology will never fade away.