Print Advertising Techniques

Will Digital Printing Trump Offset Printing?

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The printing industry endures into the digital age with a bit of evolution, or what others might call as simply reinvention. One of the reasons why the printing industry is here to stay is due to change in market trends, which we can watch out for and use as a guide for future changes. And since the changes nowadays seem to occur at an exponential rate, we have to be quick on our feet to adapt lest our practice becomes obsolete with competitors left and right.

It is also understandable that people’s desire to get things done right away with fewer errors as possible is one of the driving forces behind the advancement in technology that we so enjoy now. People today are not so keen on saving files in a diskette with a 1.2MB capacity. This little storage space was revolutionary at a time when carrying documents no longer meant carrying around large and heavy attaché cases. Document sharing then became more convenient compared to the distribution of printouts.

We still take advantage of printouts up to this day. The print is, after all, something we might never do away with despite the use and proliferation of digital files. Notwithstanding the trend of digitizing almost everything, demand for print continues to exist. However, even within the printing industry, there is tension between the kinds of printing practice to follow. There is a debate whether digital printing is consuming much of offset printing’s market.

 

It Takes Two to Print

 

Within the industry, digital printing is known to thrive across a wide range of media. Print ads, magazines, labels, and signage employ digital printing, which is predicted to have a steady growth until even beyond 2020.

From its inception in the early 1990s, digital printing has now come a long way from being treated as a method that compromises on quality to something that offers an accurate and quick job delivery. Digital printing also became advantageous to people and businesses aiming to save money by printing just the number of copies they need. An element of digital that makes it an even better option for some people is it allows easy storage and updating of data. Options for stress-free changes on what people will print are available. In turn, we get to avoid printing in waste.

The perks of doing digital, which are very inviting to small businesses looking for an economical printing, do not necessarily overshadow the benefits one can experience with offset printing. If anything, the offset is advantageous for either small or large businesses aiming for bulk printing. The reason for this is quite simple. Digital printing does not require a setup fee since there aren’t any plates to setup in the first place. But since offset presses can print at a faster rate than digital, the price per copy becomes cheaper as quantity increases. Hence, the diminished price per printed piece absorbs the setup fee that you pay for at the start of any offset printing. In a way, digital printing does not eat out offset printing, instead they complement each other by providing a better economic option where the other cannot.

About Patrick P.

An entrepreneur has persevered, and eventually obtained commendable entrepreneurial track records. Experienced & results driven, he is the Founder & CEO of LinkVista Digital Inc. Patrick has years of experience in the world of SEO & Digital Marketing and has launched numerous campaigns working together with various companies both local & overseas. He loves nurturing young minds and mold them in becoming effective leaders in their chosen fields.
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